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Use Keywords in Your File Names  Print this Article

Use keywords in file names and folders - When you save a file to be posted on your website, use your keywords in the file names.

For example, hand-painted-china.html would be a great filename for a business that sells hand-painted china.

Because you are not prohibited from using the same filename as your competitors, as you would be with your domain name, and because you can do this regardless of whether you use a WYSIWYG editor like Front Page or Dreamweaver without knowing much HTML, this technique is quite easy to implement and make a regular practice.

Don't leave blank spaces in your filenames. Use an underscore character ( _ ) or hyphen ( - ) instead. I find both equally useful.

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